MALAYSIA-CHINA SUMMIT 2024 SECURES STRATEGIC PARTNERSHIPS TO BOOST PARTICIPATION OF MID-TIER COMPANIES AND LARGE CORPORATIONS, ENHANCE ECONOMIC TIES WITH CHINA AND ASEAN COUNTRIES

Summit Organiser also Announces BERNAMA, Star Media Group, and Sin Chew Daily as Official Media Partners

KUALA LUMPUR – Qube Integrated Malaysia, in collaboration with the Malaysia External Trade Development Corporation (MATRADE), announced on 15 August 2024, the Malaysian Consortium for Mid-Tier Companies (MCMTC) and the Malaysian International Chamber of Commerce and Industry (MICCI) as strategic partners for the Malaysia-China Summit 2024 (MCS 2024).

Additionally, the summit has named BERNAMA, Star Media Group, and Sin Chew Daily as official media partners, ensuring extensive coverage and outreach.

Fostering Robust Economic Ties

The Malaysia-China Summit 2024, scheduled from 17 to 19 December 2024 at the Malaysia International Trade and Exhibition Centre, is themed “Prosperity Beyond 50.” This event will celebrate the 50th anniversary of Malaysia-China diplomatic relations and feature an International Trade and Investment Expo and a Leadership Conference. With over 500 exhibitors and 10,000 trade visitors, the summit aims to generate RM2 billion in trade and investment leads, catalysing economic growth and innovation.

MATRADE Board Member Dato Mohammad Medan Abdullah stated that the strategic partnership would bolster the presence of Malaysian mid-tier companies and large corporations at the summit.

“Our commitment to championing Malaysia’s MTCs, which are key drivers of growth, innovation, and employment, is reflected in this partnership,” said Dato Mohammad Medan. He highlighted that Malaysian MTCs have shown remarkable resilience and adaptability amidst global challenges.

Dato Mohammad Medan added that MICCI’s extensive network and experience in promoting international trade and investment would ensure strong participation from diverse industries, making the summit a hub for meaningful discussions and collaborations.

“These partnerships will facilitate the integration of businesses, from MSMEs to large corporations, amplifying the summit’s impact to attract key industry players and decision-makers,” he said.

Synergy Between Malaysian and China Companies

Richard Teo, Executive Chairman of Qube Integrated, noted that Malaysian mid-tier companies would complement the substantial involvement of their Chinese counterparts, who are eager to forge collaborations.

“These Chinese companies represent a dynamic array of sectors, including construction materials, hardware tools, home décor, automotive, daily use products, appliances, electronics, culture, arts and crafts, leisure, fashion, and lifestyle. I’m confident there will be significant synergy between Malaysian and Chinese companies at the summit, as they can leverage their respective strengths and develop mutually beneficial partnerships.”

The strategic partners will have the opportunity to engage in pocket talks, business presentations, product launches, MOU signings, and innovation showcases, fostering connections and generating business leads with China and ASEAN.

MCMTC President Martin Ang stated that the partnership aligns with their mission to elevate MTCs into regional and global champions by building alliances and promoting sustainable growth. “Our participation in MCS 2024 aligns perfectly with our mission to foster strategic alliances, mobilise expertise, and promote sustainable growth, cultivating a robust business ecosystem for Mid-Tier Companies,” said Ang.

Strategic Media Collaboration to Amplify the Summit’s Impact

Richard Teo emphasised the significance of the media partnership in shaping a narrative of collaboration, growth, and shared prosperity. “Leveraging our esteemed media partners, we are confident MCS 2024 will reach a wide audience, inspiring stakeholders to drive our economic ambitions forward.”

BERNAMA Deputy Editor-in-Chief (Economic Desk) Azlina Aziz stated that BERNAMA would play a crucial role by providing accurate and insightful reporting, highlighting significant strides in trade, innovation, and sustainable development.

“BERNAMA is dedicated to bringing the summit’s key discussions, agreements, and outcomes to a global audience. We believe in the power of storytelling to reflect the shared values and aspirations of Malaysia and China.”

The event also saw the presence of MCS 2024 Commissioner-General Dato’ Dr. Tan Yew Chong, MICCI National General Committee Member Callum Chen, Star Media Group Senior General Manager (Client Brand Marketing) Sharon Lee, and Sin Chew Media Corporation Senior Account Manager (Revenue Direct) Loh Choai Mei.

AirAsia is the summit’s official airline partner.